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Judges foundation their selections on figured out perceptions of Inventive excellence in lieu of an entrant’s imaginative explanation of an entry’s benefit.
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Primarily based on their own get the job done activities, judges have an expectation for every particular person entry. A pupil-manufactured advertisement just isn't held to precisely the same expectation as a bit produced by a Madison Avenue agency to get a Fortune fifty company.
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Entries are judged at random instead of as opposed directly to other entries in their types. There isn't a preset variety of winners inside a classification. There are no prolonged essays to persuade the judges; so all work is evaluated only By itself good quality, creativity and resourcefulness.